ALL-NEW FORD RANGER IS THE MOST CONNECTED AND CAPABLE RANGER EVER – TOUGH-TESTED GLOBALLY AND PROVEN READY FOR EPIC ADVENTURES

  • Ford raises the bar again for midsize truck customers seeking adventure with a fully redesigned 2024 Ford Ranger® engineered Built Ford Tough®, with a standard 2.3-liter EcoBoost® engine and more powerful available 2.7-liter EcoBoost® V6*, plus new driver assist technologies and features to make driving easier both on- or off-road

  • Ranger offers available advanced towing technology, including class-exclusive** Pro Trailer Backup Assist, an integrated trailer brake controller and 360-degree camera to make off-roading and trailer backing easier; it also improves over time with over-the-air updates

  • Get gear to the next adventure with new features like an available Integrated Box Side Step, new fold-flat rear seats to easily carry big stuff in the cab, greater width between the wheel wells to flat-carry cargo up to four feet wide, plus in-bed and in-cab outlets provide the ability to power various tools and devices

  • Ford is the No. 1 selling pickup manufacturer globally*** and the all-new Ranger is a key part of Ford’s winning global truck portfolio. Ranger is sold in more than 180 markets around the world 


DEARBORN, Mich., May 10, 2023 – Proven globally to be ready for adventure, the all-new 2024 Ford Ranger pickup is made to enable owners to do more of what they love outdoors, with smart new features to explore new places and take on new challenges. It’s the most connected and capable Ranger ever and the only midsize pickup Built Ford Tough.

Ford has engineered each aspect of the all-new Ranger to meet the uncompromising demands of its adventure-craving customers, including its frame, suspension, powertrains, connectivity, and advanced driver assist software.


“Ford is the No. 1 selling pickup manufacturer globally*** and Ranger is the winning choice for midsize truck customers around the world who need a capable, smart and versatile truck that’s ready to keep up with their adventures. The all-new Ranger has already proven itself on almost every continent in 2022 with segment sales leadership in 18 countries, and all of Europe†. Now it’s ready for North America.”

-Kumar Galhotra, president of Ford Blue


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*Survey conducted on behalf of Ford Pro by PSB, a modern global research insights consultancy, in the United States, United Kingdom and Germany among 1,250 corporate fleet decision makers from Dec. 14-23, 2021.

**Ford Pro Charging depot software subscription and Ford Telematics subscription required. Chargers must conform to Open Charge Point Protocol 1.6-J industry standard and be internet-connected. Ford Telematics requires modem activation or plug-in device purchase and activation for non-Ford electric vehicles. Ford Pro Charging depot software, Ford Telematics and Ford Data Services are subscription service subject to agreement to Ford Smart Mobility terms and conditions. Subscription subject to monthly charge. Subject to OFAC and credit check for subscription eligibility. Connected service and features, and access to vehicle and charger data depend on subscription and compatible cellular network availability. Evolving technology/cellular networks/vehicle and charger capability may limit functionality and prevent operation of connected features.

†Eligible vehicles receive a complimentary three-year trial of E-Telematics services that begins on the new vehicle warranty start date. Requires modem activation. Terms and conditions apply. Telematics service and features, and access to vehicle data depend on compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features. After the three-year trial, annual service contract is required for E-Telematics service. Go to Fordpro.com or call 833.811.3673 to activate E-Telematics service.

*Available on vehicles with embedded modem or equipped with plug-in device (PID). Requires modem activation. Ford Telematics and Ford Data Services are subscription services subject to agreement to FSM terms and conditions. Subscription subject to monthly charge. Subject to OFAC and credit check for subscription eligibility. Connected service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.

**Disclaimer - Based on original equipment manufacturers(OEM)/automotive manufacturers that sell all-electric vehicles and have publicly announced charging networks. Department of Energy data used. FordPass, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.

***Available on vehicles with embedded modem or equipped with approved plug-in device (PID). May require modem activation. Ford Telematics and Ford Data Services require a purchased subscription. Terms and conditions apply. Telematics service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.


The Ford brand sold more than 1 million pickups around the world in 2022 and part of that sales success comes from Ranger. In the last decade Ranger sales have increased 112 percent globally, with over 86,000 sold so far this year.

The previous generation 2023 Ranger was recently recognized by Kelley Blue Book® for having the lowest five-year total cost of ownership in the midsize pickup truck segment when accounting for insurance, maintenance costs, fuel costs, and depreciation.

To meet the evolving needs of its adventure-seeking North American customers, the all-new 2024 Ford Ranger now offers more towing technology than ever in a Ranger, convenient storage features, plus an available 2.7-liter EcoBoost V6* for added power.

Ranger Ready

The foundation of Ranger backcountry readiness is durability and reliability. To ensure the all-new Ford Ranger is Built Ford Tough, it’s been tested with the equivalent of more than 4.9 million customer miles prior to launch – from broken road surfaces in Australia, to harsh hauling, brutal towing and hot testing in America, and cold testing in New Zealand.


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Note: IHS Markit global vehicle registrations are compiled from government and other sources and capture 95 percent of global new vehicle volumes in more than 80 countries. Sports cars, as defined by IHS Markit, include all vehicles in the IHS Markit Global Sports Car segment. Mustang is America’s best-selling sports car over the last 50 years, based on Ford analysis of 1966-2018 total U.S. new vehicle cumulative registrations for all sports car segments supplied by IHS Markit.




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*Survey conducted on behalf of Ford Pro by PSB, a modern global research insights consultancy, in the United States, United Kingdom and Germany among 1,250 corporate fleet decision makers from Dec. 14-23, 2021.

**Ford Pro Charging depot software subscription and Ford Telematics subscription required. Chargers must conform to Open Charge Point Protocol 1.6-J industry standard and be internet-connected. Ford Telematics requires modem activation or plug-in device purchase and activation for non-Ford electric vehicles. Ford Pro Charging depot software, Ford Telematics and Ford Data Services are subscription service subject to agreement to Ford Smart Mobility terms and conditions. Subscription subject to monthly charge. Subject to OFAC and credit check for subscription eligibility. Connected service and features, and access to vehicle and charger data depend on subscription and compatible cellular network availability. Evolving technology/cellular networks/vehicle and charger capability may limit functionality and prevent operation of connected features.

†Eligible vehicles receive a complimentary three-year trial of E-Telematics services that begins on the new vehicle warranty start date. Requires modem activation. Terms and conditions apply. Telematics service and features, and access to vehicle data depend on compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features. After the three-year trial, annual service contract is required for E-Telematics service. Go to Fordpro.com or call 833.811.3673 to activate E-Telematics service.

*Available on vehicles with embedded modem or equipped with plug-in device (PID). Requires modem activation. Ford Telematics and Ford Data Services are subscription services subject to agreement to FSM terms and conditions. Subscription subject to monthly charge. Subject to OFAC and credit check for subscription eligibility. Connected service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.

**Disclaimer - Based on original equipment manufacturers(OEM)/automotive manufacturers that sell all-electric vehicles and have publicly announced charging networks. Department of Energy data used. FordPass, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.

***Available on vehicles with embedded modem or equipped with approved plug-in device (PID). May require modem activation. Ford Telematics and Ford Data Services require a purchased subscription. Terms and conditions apply. Telematics service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.

# # #


Note: IHS Markit global vehicle registrations are compiled from government and other sources and capture 95 percent of global new vehicle volumes in more than 80 countries. Sports cars, as defined by IHS Markit, include all vehicles in the IHS Markit Global Sports Car segment. Mustang is America’s best-selling sports car over the last 50 years, based on Ford analysis of 1966-2018 total U.S. new vehicle cumulative registrations for all sports car segments supplied by IHS Markit.

LFP Battery Chemistry to Benefit Ford Customers


Offering LFP as a second battery chemistry – in addition to nickel cobalt manganese (NCM) – allows Ford customers to choose an electric vehicle with unique battery performance characteristics most aligned with their needs.


Offering LFP as a second battery chemistry – in addition to nickel cobalt manganese (NCM) – allows Ford customers to choose an electric vehicle with unique battery performance characteristics most aligned with their needs.


LFP batteries are very durable and tolerate more frequent and faster charging while using fewer high-demand, high-cost materials. This lower-cost battery, at scale, will help Ford contain or even further reduce EV prices for customers. These LFP batteries will power a variety of affordable, next-generation Ford EV passenger vehicles and trucks under development, most of which will be assembled in the U.S.


“Ford’s electric vehicle lineup has generated huge demand. To get as many Ford EVs to customers as possible, we’re the first automaker to commit to build both NCM and LFP batteries in the United States,” said Jim Farley, Ford president and CEO. “We’re delivering on our commitments as we scale LFP and NCM batteries and thousands, and soon millions, of customers will begin to reap the benefits of Ford EVs with cutting-edge, durable battery technologies that are growing more affordable over time.”


Even before the new battery plant opens, Ford will introduce LFP batteries on Mustang Mach-E this year and F-150 Lightning in 2024 to increase production capacity, with a goal of reducing wait times for customers.



LFP Battery Chemistry to Benefit Ford Customers


Offering LFP as a second battery chemistry – in addition to nickel cobalt manganese (NCM) – allows Ford customers to choose an electric vehicle with unique battery performance characteristics most aligned with their needs.


LFP batteries are very durable and tolerate more frequent and faster charging while using fewer high-demand, high-cost materials. This lower-cost battery, at scale, will help Ford contain or even further reduce EV prices for customers. These LFP batteries will power a variety of affordable, next-generation Ford EV passenger vehicles and trucks under development, most of which will be assembled in the U.S.



“Ford’s electric vehicle lineup has generated huge demand. To get as many Ford EVs to customers as possible, we’re the first automaker to commit to build both NCM and LFP batteries in the United States,” said Jim Farley, Ford president and CEO. “We’re delivering on our commitments as we scale LFP and NCM batteries and thousands, and soon millions, of customers will begin to reap the benefits of Ford EVs with cutting-edge, durable battery technologies that are growing more affordable over time.”

Even before the new battery plant opens, Ford will introduce LFP batteries on Mustang Mach-E this year and F-150 Lightning in 2024 to increase production capacity, with a goal of reducing wait times for customers.




In designing the backbone of Ranger, Ford engineers improved the truck’s fully boxed high-strength steel frame, with the wheelbase and track both stretched about two inches to provide more bed space and improved stability while remaining easy to navigate on trails.

The rear shocks and shock mounts have also been moved outboard of the frame rails for improved ride and control. All versions of the Ranger also benefit off-road from improved ground clearance and better approach and departure angles.

From day trips to multi-day journeys, the all-new Ranger is ready to bring gear to wherever the next adventure lies, with a maximum available towing capacity of 7,500 pounds and maximum available payload capacity of 1,805 pounds††.



To power these adventures, the proven 2.3-liter EcoBoost continues as the standard engine, developing 270 horsepower and 310 lb.-ft. of torque†††, and Ranger will offer the available 2.7-liter EcoBoost V6* shared with F-150® and Bronco®, which produces 315 horsepower and 400 lb.-ft. of torque††† to provide customers more power when towing, passing, and off-roading. All Rangers come with a standard class-exclusive** 10-speed automatic SelectShift® transmission and an available electronic shift-on-the-fly 4x4 system built for on-demand off-road and low traction capability.

More Ranger, More Ready

The all-new Ranger introduces more clever storage and useful features for owners, like an available wireless charger‡ for mobile devices, a large center console storage bin, big door pockets designed for quick access to frequently used tools and other items, and an available second, upper glovebox to store even more gear. Ranger also has improved second-row storage with under-seat rear cargo bins optimized to make it easy to stash stuff. New fold-flat rear seatbacks help with loading and moving large objects, from coolers to large screen TVs, plus there’s room behind the seats to keep tools and other equipment.



The new interior features upgraded materials and textures, improved fit and finish, and more purposeful technology. The experience starts with a standard 8-inch digital instrument cluster or available full-screen 12.4-inch cluster and is complemented by a standard 10.1-inch or best-in-class** available 12-inch center touchscreen with Ford’s SYNC®4A system, which puts smart and connected features at your fingertips. Ranger includes a standard embedded 4G LTE modem and the convenience of features built into FordPass® Connect‡‡.



With just a touch, drivers can access dedicated screens for drive modes, off-road data, navigation, music, and other vehicle controls. The center screen is also linked to the available 360-degree camera to help make parking a breeze or to assist when negotiating particularly tricky terrain while out exploring. Physical buttons and knobs below the screen simplify controlling commonly accessed features like climate control and radio volume.

Devices can be easily charged with two USB ports in the cab and an available wireless charge pad‡. Ranger also gets better over time with over-the-air updates adding new features and capabilities to enhance the customer experience.

At night to help set up a campsite with ease, Ranger now has available Zone Lighting that can be controlled through the in-vehicle touchscreen or FordPass® App‡‡‡, plus available bed lighting helps owners find their gear in dark conditions.


Driving on a trail can be difficult. Driving to it doesn’t have to be. There are 31 standard or available driver assist features for Ranger, the most available driver assist features in its class.** These include BLIS® with Trailer Coverage§ to help alert drivers to vehicles in blind spots and Adaptive Cruise Control with Stop and Go§. A new, intuitive-to-use short-throw E-shifter on Lariat 4x4 enables Ranger to offer driver assist features such as available class-exclusive** Active Park Assist 2.0§, which is a fully-automated system to help customers parallel and perpendicular park in tight spots and class-exclusive** Pro Trailer Backup Assist§ and Trailer Reverse Guidance§, which uses cameras to show angles and monitor conditions surrounding the truck, and provides real-time coaching on how to maneuver the trailer.



The bed gets an available Integrated Box Side Step behind the rear tires, big enough to fit both feet, creating a strong, stable way to access everything in the cargo box. There’s also an available 400-Watt power inverter with an outlet in the bed to make running a grill for tailgating, an air compressor for filling tires, or other tools for the trail a snap. The redesigned tailgate also doubles as a workbench with an integrated ruler and clamp pockets. Two inches of added track width have benefits in the bed as well, with more than four feet of width between the wheel wells, which makes loading bulky cargo like an ATV a lot easier.

Bolder Design

The design of Ranger is defined by unique grilles and front-end appearances for XL, XLT and Lariat models. A signature Ford C-clamp headlight treatment and strong shoulder lines down the sides incorporate bolder wheel arches and give Ranger a sure-footed look. The rear end mirrors the front with C-clamp taillamps, and everybody will know what you’re driving with “RANGER” stamped across the tailgate.

The 2024 Ford Ranger will be proudly assembled at the Michigan Assembly Plant in Wayne, Michigan§§, with orders beginning later this month, and availability in the first quarter of 2024, with late fall availability for the 2.7-liter EcoBoost engine. Visit Ford.com/RangerReady for more details.



*2.7-liter engine available late fall 2023

**Class is Midsize Pickups.

***Based on S&P Global Mobility New Registrations data CYE 2022, which is compiled from government and other sources and captures 95 percent of global new vehicle volumes in more than 80 countries as reported in April 2023. Pickup body group as defined by S&P Global Mobility.

†Class is Midsize Pickups. Based on S&P Global Mobility Sales data.

††Max towing and payload on Ranger® Crew Cab 4x2 with 2.3L EcoBoost® engine and available Trailer Tow Package. When properly equipped. Towing and payload are independent attributes and may not be achieved simultaneously. When properly equipped. Max payload varies and is based on accessories and vehicle configuration. See label on doorjamb for carrying capacity of a specific vehicle.

†††When properly equipped. Horsepower and torque and independent attributes and may not be achieved simultaneously.

‡Available QI wireless charging may not be compatible with all phones.

‡‡FordPass Connect (optional on select vehicles), the FordPass App; and complimentary Connected Service are required for remote features (see FordPass Terms for details). Connected service and features depend on compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features. Connected service excludes Wi-Fi hotspot.

‡‡‡FordPass® App, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.

§Driver-assist features are supplemental and do not replace the driver’s attention, judgment and need to control the
vehicle. It does not replace safe driving. See Owner’s Manual for details and limitations.

§§Assembled in the USA with domestic and foreign parts.


*Available on vehicles with embedded modem or equipped with plug-in device (PID). Requires modem activation. Ford Telematics and Ford Data Services are subscription services subject to agreement to FSM terms and conditions. Subscription subject to monthly charge. Subject to OFAC and credit check for subscription eligibility. Connected service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.

**Disclaimer - Based on original equipment manufacturers(OEM)/automotive manufacturers that sell all-electric vehicles and have publicly announced charging networks. Department of Energy data used. FordPass, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.

***Available on vehicles with embedded modem or equipped with approved plug-in device (PID). May require modem activation. Ford Telematics and Ford Data Services require a purchased subscription. Terms and conditions apply. Telematics service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.

# # #


Note: IHS Markit global vehicle registrations are compiled from government and other sources and capture 95 percent of global new vehicle volumes in more than 80 countries. Sports cars, as defined by IHS Markit, include all vehicles in the IHS Markit Global Sports Car segment. Mustang is America’s best-selling sports car over the last 50 years, based on Ford analysis of 1966-2018 total U.S. new vehicle cumulative registrations for all sports car segments supplied by IHS Markit.


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*Survey conducted on behalf of Ford Pro by PSB, a modern global research insights consultancy, in the United States, United Kingdom and Germany among 1,250 corporate fleet decision makers from Dec. 14-23, 2021.

**Ford Pro Charging depot software subscription and Ford Telematics subscription required. Chargers must conform to Open Charge Point Protocol 1.6-J industry standard and be internet-connected. Ford Telematics requires modem activation or plug-in device purchase and activation for non-Ford electric vehicles. Ford Pro Charging depot software, Ford Telematics and Ford Data Services are subscription service subject to agreement to Ford Smart Mobility terms and conditions. Subscription subject to monthly charge. Subject to OFAC and credit check for subscription eligibility. Connected service and features, and access to vehicle and charger data depend on subscription and compatible cellular network availability. Evolving technology/cellular networks/vehicle and charger capability may limit functionality and prevent operation of connected features.

†Eligible vehicles receive a complimentary three-year trial of E-Telematics services that begins on the new vehicle warranty start date. Requires modem activation. Terms and conditions apply. Telematics service and features, and access to vehicle data depend on compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features. After the three-year trial, annual service contract is required for E-Telematics service. Go to Fordpro.com or call 833.811.3673 to activate E-Telematics service.

*Available on vehicles with embedded modem or equipped with plug-in device (PID). Requires modem activation. Ford Telematics and Ford Data Services are subscription services subject to agreement to FSM terms and conditions. Subscription subject to monthly charge. Subject to OFAC and credit check for subscription eligibility. Connected service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.

**Disclaimer - Based on original equipment manufacturers(OEM)/automotive manufacturers that sell all-electric vehicles and have publicly announced charging networks. Department of Energy data used. FordPass, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.

***Available on vehicles with embedded modem or equipped with approved plug-in device (PID). May require modem activation. Ford Telematics and Ford Data Services require a purchased subscription. Terms and conditions apply. Telematics service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.

# # #


Note: IHS Markit global vehicle registrations are compiled from government and other sources and capture 95 percent of global new vehicle volumes in more than 80 countries. Sports cars, as defined by IHS Markit, include all vehicles in the IHS Markit Global Sports Car segment. Mustang is America’s best-selling sports car over the last 50 years, based on Ford analysis of 1966-2018 total U.S. new vehicle cumulative registrations for all sports car segments supplied by IHS Markit.

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