FORD CONTINUES ITS SALES MOMENTUM AS AMERICA’S NO. 1 BRAND, TRUCK AND TRUCK MANUFACTURER THROUGH SECOND QUARTER

  • Ford is America’s No. 1 brand for six consecutive months this year on strength of pickups, vans, commercial vehicles and new Escape.

  • F-Series is America’s No. 1 truck with Q2 sales up 34.0 percent; first half sales of F-Series up 27.9 percent – widening its lead over Silverado by over 118,000 trucks.

  • Ford electric vehicle sales continue to grow; Mustang Mach-E sales pace quickened at the end of Q2 with sales in June up 110 percent vs. last June.

  • Total Ford truck sales accelerated in Q2 – up 26.2 percent and making Ford America’s No. 1 selling truck manufacturer this year, outselling GM’s combined truck and van sales by 61,000 trucks.

  • Ford outsells all of GM in total pickup sales in Q2 with F-Series, Ranger and Maverick sales of 246,155.

  • As America’s No. 1 van, Transit van sales were up 30.1 percent, also, E-Series climbed 63.7 percent.


Dearborn, Mich., July 6, 2023 – Ford was America’s best-selling brand in the second quarter on the strength of its trucks, electric vehicles and new vehicle launches, posting sales gains of 11.2 percent for the quarter.

Ford is now the best-selling brand and has the best-selling truck in America for six consecutive months this year. F-Series has been the best-selling truck in America for 46 years in a row.

Ford truck sales accelerated in Q2, climbing 26.2 percent on the strength of the new Super Duty and improved inventory flow. This is the second straight quarterly gain for Ford and best Q2 sales performance since pre-Covid 2019.

Ford was the No. 1 selling truck manufacturer in Q2 and for the first half of the year. Sales climbed 26.2 percent in Q2. Through the first half of 2023, Ford’s overall truck sales totaled 549,625, up 23.1 percent and outselling GM’s trucks and vans by approximately 61,000 trucks.

Ford EV Sales Gain Momentum

Ford’s EV sales continue to grow building on the sales momentum of the F-150 Lightning and Mach-E, which achieved higher sales through stronger inventory.

“Ford achieved both best-selling brand and truck for six consecutive months this year on the strength of F-Series, vans, our new Escape and F-150 Lightning,” said Andrew Frick, vice president, sales distribution, and trucks. “Our EV sales continue to grow. Improved Mustang Mach-E inventory flow began to hit at the end of Q2 following the retooling of our plant earlier this year, which helped Mustang Mach-E sales climb 110 percent in June.”

F-150 Lightning sales were up 119 percent in Q2 over year ago and a 4.1 percent gain from Q1. F-150 Lightning continues to attract new customers to Ford with 50 percent new to the brand, based on most recent conquest data. Year-to-date, Ford EV sales rose 11.9 percent. Ford’s overall EV sales were up 35.5 percent in June.

With the launch of Ford’s all-new Super Duty pickup and chassis cabs, F-Series sales increased 34.0 percent increase in Q2 on sales of 212,516 F-Series trucks. That’s up 24.7 percent from the first quarter. F-Series total industry share hit almost 36 percent in Q2 – up almost 5 full percentage points over Q2 last year.

Through the first half of this year, F-Series remains America’s best-selling truck on sales of 382,893 trucks – outselling second-place Silverado by approximately 118,000 trucks. Ford Maverick sales increased 7.8 percent in Q2 ahead of additional capacity coming online this month to meet continued strong customer demand.

Combined F-Series, Ranger and Maverick sales of 246,155 pickups outsold all of GM’s Silverado, Sierra, Colorado, Canyon and Hummer EV in Q2 of this year. Ford’s combined sales of F-Series, Ranger and Maverick were up 26.7 percent in Q2 over a year ago.

The strength of Ford’s vans continued to shine for the quarter. Transit continued as America’s best-selling van in Q2 on sales of 32,031 – up 30.1 percent, compared to year ago. Ford E-Series vans increased 63.7 percent in Q2 and are up 55.7 percent this year. Ford was No. 1 in commercial sales, based on the most recent registration data through April. Ford’s U.S. Class 1-7 commercial trucks and vans share grew to 40.3 percent, up 1.0 percentage point from the same period a year ago.

Meanwhile, Lincoln closed the quarter with sales gains thanks to improved inventory. Navigator Q2 sales increased 20.1 percent on sales of 4,688 vehicles, while sales of the new Lincoln Corsair climbed 27.0 percent in June to end the quarter. Nautilus sales also saw a 58.5 percent increase in June at the end of Q2.

BlueCruise, Ford’s driver assist technology, continues to be a hit with customers. Customer usage has now surpassed 90 million hands-free driven miles, cumulatively, a 40 percent increase since the end of Q1. Ford’s latest version of the technology, BlueCruise 1.2, allows hands-free lane changes with the tap of a turn signal and delivers a more seamless driving experience. Ford will continue to improve the BlueCruise experience for its customers and deliver it through over-the-air updates.

“Canada and the Oakville complex will play a vital role in our Ford+ transformation. It will be a modern, super-efficient, vertically integrated site for battery and vehicle assembly. I’m most excited for the world to see the incredible next-generation electric and fully digitally connected vehicles produced in Oakville.”

-Jim Farley, Ford president and CEO


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*Survey conducted on behalf of Ford Pro by PSB, a modern global research insights consultancy, in the United States, United Kingdom and Germany among 1,250 corporate fleet decision makers from Dec. 14-23, 2021.

**Ford Pro Charging depot software subscription and Ford Telematics subscription required. Chargers must conform to Open Charge Point Protocol 1.6-J industry standard and be internet-connected. Ford Telematics requires modem activation or plug-in device purchase and activation for non-Ford electric vehicles. Ford Pro Charging depot software, Ford Telematics and Ford Data Services are subscription service subject to agreement to Ford Smart Mobility terms and conditions. Subscription subject to monthly charge. Subject to OFAC and credit check for subscription eligibility. Connected service and features, and access to vehicle and charger data depend on subscription and compatible cellular network availability. Evolving technology/cellular networks/vehicle and charger capability may limit functionality and prevent operation of connected features.

†Eligible vehicles receive a complimentary three-year trial of E-Telematics services that begins on the new vehicle warranty start date. Requires modem activation. Terms and conditions apply. Telematics service and features, and access to vehicle data depend on compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features. After the three-year trial, annual service contract is required for E-Telematics service. Go to Fordpro.com or call 833.811.3673 to activate E-Telematics service.

*Available on vehicles with embedded modem or equipped with plug-in device (PID). Requires modem activation. Ford Telematics and Ford Data Services are subscription services subject to agreement to FSM terms and conditions. Subscription subject to monthly charge. Subject to OFAC and credit check for subscription eligibility. Connected service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.

**Disclaimer - Based on original equipment manufacturers(OEM)/automotive manufacturers that sell all-electric vehicles and have publicly announced charging networks. Department of Energy data used. FordPass, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.

***Available on vehicles with embedded modem or equipped with approved plug-in device (PID). May require modem activation. Ford Telematics and Ford Data Services require a purchased subscription. Terms and conditions apply. Telematics service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.


The investment allows Ford to repurpose and transform existing buildings into a state-of-the-art facility that leverages Ford of Canada’s skilled and experienced workforce. Ford is taking a diverse strategic approach to transforming its industrial system to expand EV production: building new greenfield sites and also transforming existing manufacturing sites like in Oakville and Cologne, Germany.

“Ford’s commitment to invest in OAC retooling and upskilling signals a bright future for Canadian EV production and for Canadian auto sector employment,” said Lana Payne, Unifor National President. “The transformation of the Oakville plant is an important step towards a stronger industry and testament to the hard work, skills and dedication of our Unifor Oakville Assembly Complex members.”

“Ford of Canada has been a leader in the country’s auto industry since it was founded 119 years ago, driven by hard-working, dedicated employees,” said Bev Goodman, president and CEO, Ford of Canada. “As the top-selling auto brand in Canada for 14 straight years, the successful transition to EV production in Oakville will help deliver stable Canadian employment with the opportunity to build the new skills and expertise to drive Ford and the industry forward.”

The current 487-acre Oakville site includes three body shops, one paint building, one assembly building. The transformed campus will feature a new 407,000 square-foot on-site battery plant that will utilize cells and arrays from BlueOval SK Battery Park in Kentucky. Oakville workers will take these components and assemble battery packs that will then be installed in vehicles assembled on-site.


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Note: IHS Markit global vehicle registrations are compiled from government and other sources and capture 95 percent of global new vehicle volumes in more than 80 countries. Sports cars, as defined by IHS Markit, include all vehicles in the IHS Markit Global Sports Car segment. Mustang is America’s best-selling sports car over the last 50 years, based on Ford analysis of 1966-2018 total U.S. new vehicle cumulative registrations for all sports car segments supplied by IHS Markit.


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*Survey conducted on behalf of Ford Pro by PSB, a modern global research insights consultancy, in the United States, United Kingdom and Germany among 1,250 corporate fleet decision makers from Dec. 14-23, 2021.

**Ford Pro Charging depot software subscription and Ford Telematics subscription required. Chargers must conform to Open Charge Point Protocol 1.6-J industry standard and be internet-connected. Ford Telematics requires modem activation or plug-in device purchase and activation for non-Ford electric vehicles. Ford Pro Charging depot software, Ford Telematics and Ford Data Services are subscription service subject to agreement to Ford Smart Mobility terms and conditions. Subscription subject to monthly charge. Subject to OFAC and credit check for subscription eligibility. Connected service and features, and access to vehicle and charger data depend on subscription and compatible cellular network availability. Evolving technology/cellular networks/vehicle and charger capability may limit functionality and prevent operation of connected features.

†Eligible vehicles receive a complimentary three-year trial of E-Telematics services that begins on the new vehicle warranty start date. Requires modem activation. Terms and conditions apply. Telematics service and features, and access to vehicle data depend on compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features. After the three-year trial, annual service contract is required for E-Telematics service. Go to Fordpro.com or call 833.811.3673 to activate E-Telematics service.

*Available on vehicles with embedded modem or equipped with plug-in device (PID). Requires modem activation. Ford Telematics and Ford Data Services are subscription services subject to agreement to FSM terms and conditions. Subscription subject to monthly charge. Subject to OFAC and credit check for subscription eligibility. Connected service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.

**Disclaimer - Based on original equipment manufacturers(OEM)/automotive manufacturers that sell all-electric vehicles and have publicly announced charging networks. Department of Energy data used. FordPass, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.

***Available on vehicles with embedded modem or equipped with approved plug-in device (PID). May require modem activation. Ford Telematics and Ford Data Services require a purchased subscription. Terms and conditions apply. Telematics service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.

# # #


Note: IHS Markit global vehicle registrations are compiled from government and other sources and capture 95 percent of global new vehicle volumes in more than 80 countries. Sports cars, as defined by IHS Markit, include all vehicles in the IHS Markit Global Sports Car segment. Mustang is America’s best-selling sports car over the last 50 years, based on Ford analysis of 1966-2018 total U.S. new vehicle cumulative registrations for all sports car segments supplied by IHS Markit.

LFP Battery Chemistry to Benefit Ford Customers


Offering LFP as a second battery chemistry – in addition to nickel cobalt manganese (NCM) – allows Ford customers to choose an electric vehicle with unique battery performance characteristics most aligned with their needs.


LFP batteries are very durable and tolerate more frequent and faster charging while using fewer high-demand, high-cost materials. This lower-cost battery, at scale, will help Ford contain or even further reduce EV prices for customers. These LFP batteries will power a variety of affordable, next-generation Ford EV passenger vehicles and trucks under development, most of which will be assembled in the U.S.



“Ford’s electric vehicle lineup has generated huge demand. To get as many Ford EVs to customers as possible, we’re the first automaker to commit to build both NCM and LFP batteries in the United States,” said Jim Farley, Ford president and CEO. “We’re delivering on our commitments as we scale LFP and NCM batteries and thousands, and soon millions, of customers will begin to reap the benefits of Ford EVs with cutting-edge, durable battery technologies that are growing more affordable over time.”

Even before the new battery plant opens, Ford will introduce LFP batteries on Mustang Mach-E this year and F-150 Lightning in 2024 to increase production capacity, with a goal of reducing wait times for customers.




Fast Sales Start for New Escape

Sales of the new Escape were up 28.7 percent in Q2. Forty percent of Escape Q2 sales are the new ST-Line series

Nearly half of the Escape Plug-in Hybrid customers are new to Ford.

  • It is creating an all-new EV manufacturing ecosystem in West Tennessee – called BlueOval City – the home of a battery plant and the future home of Ford’s next-generation EV pickup. Together with two battery plants in Kentucky, which are part of a joint venture with SK On, these sites will create 11,000 new U.S. jobs and expected to begin production in 2025.

  • Through a wholly owned subsidiary, Ford is building a lithium iron phosphate battery plant in Marshall, Mich. Production is slated to begin in 2026, with 2,500 employees. Ford is the first automaker to commit to build both lithium iron phosphate and nickel cobalt manganese batteries in the U.S., helping America’s No. 2 EV company in 2022 diversify its U.S. supply chain.

  • Ford this year is expanding production of the F-150 Lightning at the Rouge Electric Vehicle Center in Dearborn and the Mustang Mach-E at its Cuautitlan facility on Mexico.


"Ford’s investment in retooling its Oakville plant will support thousands of good paying jobs and is an important milestone in our plan to become a leader in the electric vehicle revolution,” said Premier Doug Ford. “Together, with our industry and union partners, we’re building up a world class, home grown electric vehicle supply chain, from mining to manufacturing, so that the vehicles of the future are built right here in Ontario, by Ontario workers.”

Added Vic Fedeli, Ontario’s Minister of Economic Development, Job Creation and Trade:“Ford’s investment to transform its Oakville facility to manufacture passenger electric vehicles will strengthen our end-to-end EV supply chain and help ensure that the vehicles of the future are built here in Ontario. With our plan to build a strong Ontario, we continue to create the right conditions for businesses and workers to succeed now and for generations to come.”


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  • It is creating an all-new EV manufacturing ecosystem in West Tennessee – called BlueOval City – the home of a battery plant and the future home of Ford’s next-generation EV pickup. Together with two battery plants in Kentucky, which are part of a joint venture with SK On, these sites will create 11,000 new U.S. jobs and expected to begin production in 2025.

  • Through a wholly owned subsidiary, Ford is building a lithium iron phosphate battery plant in Marshall, Mich. Production is slated to begin in 2026, with 2,500 employees. Ford is the first automaker to commit to build both lithium iron phosphate and nickel cobalt manganese batteries in the U.S., helping America’s No. 2 EV company in 2022 diversify its U.S. supply chain.

  • Ford this year is expanding production of the F-150 Lightning at the Rouge Electric Vehicle Center in Dearborn and the Mustang Mach-E at its Cuautitlan facility on Mexico.


"Ford’s investment in retooling its Oakville plant will support thousands of good paying jobs and is an important milestone in our plan to become a leader in the electric vehicle revolution,” said Premier Doug Ford. “Together, with our industry and union partners, we’re building up a world class, home grown electric vehicle supply chain, from mining to manufacturing, so that the vehicles of the future are built right here in Ontario, by Ontario workers.”

Added Vic Fedeli, Ontario’s Minister of Economic Development, Job Creation and Trade:“Ford’s investment to transform its Oakville facility to manufacture passenger electric vehicles will strengthen our end-to-end EV supply chain and help ensure that the vehicles of the future are built here in Ontario. With our plan to build a strong Ontario, we continue to create the right conditions for businesses and workers to succeed now and for generations to come.”



EV Momentum

Year-to-date Ford EV sales rose 11.9 percent. Mustang Mach-E gains continued in June, up 110 percent vs. a year ago. Ford’s overall EV sales were up 35.5 percent in June.

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  • It is creating an all-new EV manufacturing ecosystem in West Tennessee – called BlueOval City – the home of a battery plant and the future home of Ford’s next-generation EV pickup. Together with two battery plants in Kentucky, which are part of a joint venture with SK On, these sites will create 11,000 new U.S. jobs and expected to begin production in 2025.

  • Through a wholly owned subsidiary, Ford is building a lithium iron phosphate battery plant in Marshall, Mich. Production is slated to begin in 2026, with 2,500 employees. Ford is the first automaker to commit to build both lithium iron phosphate and nickel cobalt manganese batteries in the U.S., helping America’s No. 2 EV company in 2022 diversify its U.S. supply chain.

  • Ford this year is expanding production of the F-150 Lightning at the Rouge Electric Vehicle Center in Dearborn and the Mustang Mach-E at its Cuautitlan facility on Mexico.


"Ford’s investment in retooling its Oakville plant will support thousands of good paying jobs and is an important milestone in our plan to become a leader in the electric vehicle revolution,” said Premier Doug Ford. “Together, with our industry and union partners, we’re building up a world class, home grown electric vehicle supply chain, from mining to manufacturing, so that the vehicles of the future are built right here in Ontario, by Ontario workers.”

Added Vic Fedeli, Ontario’s Minister of Economic Development, Job Creation and Trade:“Ford’s investment to transform its Oakville facility to manufacture passenger electric vehicles will strengthen our end-to-end EV supply chain and help ensure that the vehicles of the future are built here in Ontario. With our plan to build a strong Ontario, we continue to create the right conditions for businesses and workers to succeed now and for generations to come.”



Strong New Super Duty Q2 Sales

Sales of the all-new Super Duty continued its momentum through Q2, with sales up just over 28.5 percent. June Super Duty sales were up 28.9 percent, giving us a very consistent Q2 result.

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