FORD TEAMS UP WITH DEALERS TO TRAIN NEXT GENERATION OF AUTO TECHNICIANS TO SERVICE ICE AND ELECTRIC VEHICLES

  • Dealers are lining up to partner with Ford to mentor students interested in a career as a highly trained automotive technician

  • High school and community college students have the opportunity to get real-world experience in understanding and diagnosing new vehicle technologies and systems at their sponsoring dealership

  • Sponsor Our Students brings meaningful jobs to communities where Ford does business


*Available on vehicles with embedded modem or equipped with plug-in device (PID). Requires modem activation. Ford Telematics and Ford Data Services are subscription services subject to agreement to FSM terms and conditions. Subscription subject to monthly charge. Subject to OFAC and credit check for subscription eligibility. Connected service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.

**Disclaimer - Based on original equipment manufacturers(OEM)/automotive manufacturers that sell all-electric vehicles and have publicly announced charging networks. Department of Energy data used. FordPass, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.

***Available on vehicles with embedded modem or equipped with approved plug-in device (PID). May require modem activation. Ford Telematics and Ford Data Services require a purchased subscription. Terms and conditions apply. Telematics service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.

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Note: IHS Markit global vehicle registrations are compiled from government and other sources and capture 95 percent of global new vehicle volumes in more than 80 countries. Sports cars, as defined by IHS Markit, include all vehicles in the IHS Markit Global Sports Car segment. Mustang is America’s best-selling sports car over the last 50 years, based on Ford analysis of 1966-2018 total U.S. new vehicle cumulative registrations for all sports car segments supplied by IHS Markit.

DEARBORN, Mich., June 13, 2022 – Ford is getting a positive response to its SOS – a Sponsor Our Students program that works with dealers to offer opportunities for students interested in meaningful careers as automotive technicians.

The SOS program can begin in high school and is about more than building skills – it’s also about developing connections. Ford and Lincoln dealers committed to sponsoring students will offer them a unique opportunity for work-based learning within their service department, including the support of a mentor

Dealers are encouraged to sponsor automotive students of all ages to give even younger students the chance to see their academic lessons put into practice, and to get an early taste of what can be a very rewarding career.

More than 1,000 Ford and Lincoln dealers have enrolled since the program’s start in April and have committed to sponsoring over 3,600 students. Ford’s goal is to see no fewer than 5,000 students receive this valuable work-based experience before the end of the year.

“Recruiting and retaining quality auto technicians is increasingly becoming one of the biggest challenges facing the retail automotive industry today and why building the dealer technician pipeline is so important, says Frederiek Toney, vice president, Ford Customer Service Division.

“The average dealer will spend tens of thousands on a technician to be trained in a dealership over the course of 5-8 years. This program and other Ford technician training programs help to reduce the time and cost associated with recruiting and training new hires.”

Ford expects that many students sponsored through SOS will be participants in Ford’s Automotive Career Exploration (ACE) program, which is currently available at 1,100+ high schools and post-secondary schools around the country. Students at these schools have access to much of the same advanced training courses that are used to train Ford dealership technicians, further enhancing their learning experience at the dealership.

Students hired by their sponsoring Ford or Lincoln dealer will have the opportunity to receive accelerated training within Ford’s training network. For many, this program can streamline the path to becoming a highly trained automotive technician. Additionally, sponsored students that are hired will receive a 20% discount in the Rotunda Technician Tool Program, easing the pathway into the trade.

“Our goal is to build senior master technicians from the ground up and we are doing this for the customer. In the past, we had specialized technicians who waited till another tech finished their work before they could run diagnostics on another issue. Here, master technicians can cover bumper to bumper and clear a ticket to get the customer out the door quicker. This increases our efficiency as a shop,” says Zach Brandt, general manager at Capital Ford in Sante Fe, New Mexico.

Adds Brandt, “These (sponsored) technicians are also more loyal to you and are better techs for it. Their pay level is based on training requirements so technicians are motivated to learn more knowing they can make a good living in this line of work.”

The dealer enrollment package includes a playbook for retailers that will reflect the best ways to attract, train, and retain students as technicians. Dealers will also have the support of their OEM field teams throughout their enrollment. Currently, the Sponsor Our Students program is offered in the U.S. but expect to see rapid expansion soon.



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*Survey conducted on behalf of Ford Pro by PSB, a modern global research insights consultancy, in the United States, United Kingdom and Germany among 1,250 corporate fleet decision makers from Dec. 14-23, 2021.

**Ford Pro Charging depot software subscription and Ford Telematics subscription required. Chargers must conform to Open Charge Point Protocol 1.6-J industry standard and be internet-connected. Ford Telematics requires modem activation or plug-in device purchase and activation for non-Ford electric vehicles. Ford Pro Charging depot software, Ford Telematics and Ford Data Services are subscription service subject to agreement to Ford Smart Mobility terms and conditions. Subscription subject to monthly charge. Subject to OFAC and credit check for subscription eligibility. Connected service and features, and access to vehicle and charger data depend on subscription and compatible cellular network availability. Evolving technology/cellular networks/vehicle and charger capability may limit functionality and prevent operation of connected features.

†Eligible vehicles receive a complimentary three-year trial of E-Telematics services that begins on the new vehicle warranty start date. Requires modem activation. Terms and conditions apply. Telematics service and features, and access to vehicle data depend on compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features. After the three-year trial, annual service contract is required for E-Telematics service. Go to Fordpro.com or call 833.811.3673 to activate E-Telematics service.

*Available on vehicles with embedded modem or equipped with plug-in device (PID). Requires modem activation. Ford Telematics and Ford Data Services are subscription services subject to agreement to FSM terms and conditions. Subscription subject to monthly charge. Subject to OFAC and credit check for subscription eligibility. Connected service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.

**Disclaimer - Based on original equipment manufacturers(OEM)/automotive manufacturers that sell all-electric vehicles and have publicly announced charging networks. Department of Energy data used. FordPass, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.

***Available on vehicles with embedded modem or equipped with approved plug-in device (PID). May require modem activation. Ford Telematics and Ford Data Services require a purchased subscription. Terms and conditions apply. Telematics service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.

# # #


Note: IHS Markit global vehicle registrations are compiled from government and other sources and capture 95 percent of global new vehicle volumes in more than 80 countries. Sports cars, as defined by IHS Markit, include all vehicles in the IHS Markit Global Sports Car segment. Mustang is America’s best-selling sports car over the last 50 years, based on Ford analysis of 1966-2018 total U.S. new vehicle cumulative registrations for all sports car segments supplied by IHS Markit.

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