New Ford Ranger Platinum Model Lifts Pick-Up Trucks to Luxury Levels

  • Malaysia is the 1st market to launch the New Ranger Platinum in ASEAN.
  • This new model of the Ford Ranger reinvents the Pick-Up Truck segment by offering a luxury statement in its model lineup.
  • Exclusively powered by Ford’s 2.0L Bi-Turbo diesel engine, New Ranger Platinum will be priced starting from RM183,888 (on-the-road without insurance) in Peninsular Malaysia.
  • New Ranger Platinum adds premium exterior touches, like 20-inch alloys (First-in-Ranger), Matrix LEDs (First-in-class, best-in-class), bespoke grille, and a unique-in-market Flexible Rack System, Swing-in-Place Roof-Rails and Power Roller Shutter.
  • New Ranger Platinum’s interior adds quilted leather accented trim, heated and ventilated front seats (First-in-Ranger) with 3 memory setting, and a 12.4-inch instrument cluster (Best-in-class), 12-inch infotainment screen with the latest SYNC 4A®, Bang & Olufsen speakers, and ambient lighting, e-Shifter and Active Park Assist 2.0
KUALA LUMPUR, Malaysia, 10 November 2022 – Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, last week clinched the Best 4x4 Lifestyle Pick-up Truck award for its next-generation Ranger WildTrak at the CarSifu Editors’ Choice Awards 2022.

KUALA LUMPUR, Malaysia, 3 November 2023 – Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, today revealed two new Ford models to the market.

One of the two models revealed at the event, which was held at Bamboo Hills in Kuala Lumpur, is the top-spec Ranger Platinum, further expanding the Ford Ranger line-up.

The New Ranger Platinum takes the Pick-Up to new heights, combining the capability and versatility of Ranger with unique styling and premium features for customers who value outstanding comfort and generous specification to support their active lifestyle and family needs.

“We listened hard to our customers throughout the design and development of the Next-Generation Ranger, and in doing so we reinvented the Pick-Up Truck segment. We’ve seen growth in high-end variants in this segment over recent years, so we challenged ourselves to create a vehicle that provides all of our customers’ wants and needs.” said DJ Simpson, Managing Director, Ford Asia Pacific Distributor Markets.

“The new Ranger Platinum gives customers the chance to have their cake and eat it too - They get the Next-Gen Ranger’s inherent capability with a serious dose of class and sophistication,” said Turse Zuhair, Managing Director, Sime Darby Auto ConneXion-Ford.

New Ranger Platinum is available exclusively in double cab specification and is powered by Ford’s 2.0L Bi Turbo diesel engine, producing 210 PS and 500 Nm of torque. Power is delivered through the Ranger’s electronically controlled part-time four-wheel drive system, combined with 10-speed automatic transmission and an e-Shifter.

“Ranger Platinum is focused on owners who need a truck that combines both premium luxury for the family, and the flexibility of a work truck for their business,” said Ian Foston, Ford chief platform engineer, Ranger.

“We’ve really focused on creating a premium exterior and gold-class interior experience with Ranger Platinum.”

Smart on the outside
Key exterior enhancements include a unique grille, 20-inch alloy wheels (First-in-Ranger), ‘Platinum’ hood badging, Silk Chrome trims, Matrix LED headlamps (First-in-class, Best-in-class), a dampened tailgate which makes lowering the tailgate effortless, and Ford’s ingenious Flexible Rack System (First-in-class), Swing-in-Place Roof-Rails and Power Roller Shutter. New Ranger Platinum will also be available in the Equinox Bronze paint colour4, previously available only on Everest.

“From the new hero paint colour to the design of the 20-inch alloys and the premium Silk Chrome trims, we wanted Ranger Platinum to look like a luxury vehicle,” said Max Tran, Chief Designer, Ford Ranger.

Smart on the inside
New Ranger Platinum boasts premium appointments, like quilted leather accented seats and a 12.4-inch digital instrument cluster, 12-inch infotainment screen with the latest SYNC®4A, B&O speakers, ambient lighting, E-Shifter and Active Park Assist 2.0. The front seats are heated and ventilated (First-in-class) with 10-way power adjust and with memory function for the driver (First-in-class), while the digital instrument cluster and decorative finishes add to the sense of opulence when you get behind the wheel.

New Ranger Platinum sets itself apart from other Ranger variants with its Everest-inspired dashboard which features a closed shelf and upper glovebox, while badging on front seats and floor mats round out the interior enhancements.

“From the high-quality leather accented seats to the Everest-inspired dashboard, the Ranger Platinum oozes refinement,” said Nick Eterovic, Chief Interior Designer, Ford Ranger.

Built for work, family, and play
New Ranger Platinum is every bit as versatile as its siblings. It will come with Ford’s Flexible Rack System, a sliding sport bar that is adjustable to fit longer items.

The roof racks feature roof rails that swing across the roof when needed, can be adjusted to two different lengths, and then stored away in the roof rails when not being used. The clever Flexible Rack System can be operated by one person and locks into five different positions along the length of the load box. A pop-up crossbar increases the height of the loading platform to match the Swing-in-Place Roof Rails.

“The Flexible Rack System has been tested to the same durability standards as Next-Gen Ranger itself and redefines how customers can use their Ranger for work, family, or play. It’s just another example of Ford’s unlimited thinking,” said Nik Tribhuvan, senior engineer, Special Vehicle Engineering.


Exterior Highlights:

  • Silk Chrome trim including unique grille, ‘PLATINUM’ badging on the hood, front doors and tailgate
  • Unique 20-inch Alloy Wheels (First-in-Ranger)
  • Matrix LED Headlamps with auto dynamic levelling, LED DTRLs, and Full LED tail lamps (First-in-Ranger, Best-in-class)
  • Damped (gas strut) Tailgate
  • New Flexible Rack System (First-in-class)
  • Power Roller Shutter
  • Platinum exclusive colour: Equinox Bronze
KUALA LUMPUR, Malaysia, 10 November 2022 – Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, last week clinched the Best 4x4 Lifestyle Pick-up Truck award for its next-generation Ranger WildTrak at the CarSifu Editors’ Choice Awards 2022.

Interior Highlights:

KUALA LUMPUR, Malaysia, 10 November 2022 – Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, last week clinched the Best 4x4 Lifestyle Pick-up Truck award for its next-generation Ranger WildTrak at the CarSifu Editors’ Choice Awards 2022.
  • 12.4-inch Colour Digital Instrument Cluster (Best-in-class)
  • 12-inch Colour Multi-Function Touch Screen (Best-in-class)
  • Heated & Ventilated Front Seats with Premium Quilted, Perforated Leather Accented Trim (First-in-class)
  • Driver Memory Seats with 10-Way Power Adjust for Driver and Front Passenger (First-in-class)
  • Bang & Olufsen Premium Audio System (Best-in-class)
  • Distinctive ‘Platinum’ branding on front seats & upper glovebox
  • Accent stitching & decorative finishes
  • e-Shifter (Best-in-class)
  • Active Park Assist 2.0
KUALA LUMPUR, Malaysia, 10 November 2022 – Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, last week clinched the Best 4x4 Lifestyle Pick-up Truck award for its next-generation Ranger WildTrak at the CarSifu Editors’ Choice Awards 2022.

Pricing & Warranty:

The New Ranger Platinum 2.0L Bi Turbo Diesel price starts from RM183,888 (on-the-road without insurance) in Peninsular Malaysia, RM189,688 (on-the-road without insurance) in Sabah, RM189,688 (on-the-road without insurance) in Sarawak.

New Ranger Platinum comes with a five-year manufacturer’s warranty, or 160,000 km, whichever comes first. Customers can also opt to extend to a six-year or seven-year or up to 40,000km coverage with the Premium Care extended warranty package (EWP). To enhance the ownership experience further, Ford also offers Extended Service Plan (ESP) packages for both models, tailored to meet specific customer needs.

At the launch event at Bamboo Hills, Kuala Lumpur, from 3-5 November, customers who book the New Ranger Platinum will receive a complimentary Xiaomi Phone Holder with automatic open and close feature will be given upon vehicle delivery. As a special bonus, customers will also receive a Ford Ranger Getaways Discount of RM1,000, which will be received via a promo code at the time of vehicle delivery.

KUALA LUMPUR, Malaysia, 10 November 2022 – Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, last week clinched the Best 4x4 Lifestyle Pick-up Truck award for its next-generation Ranger WildTrak at the CarSifu Editors’ Choice Awards 2022.

For more information about SDAC and Ford, follow Ford Malaysia on Facebook, Instagram, Twitter or YouTube or visit www.sdacford.com.my.

  • The next-generation Ranger WildTrak offers the best of both worlds with its renowned utilitarian strength and premium SUV features for owners to fully Live the Ranger Life.
KUALA LUMPUR, Malaysia, 10 November 2022 – Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, last week clinched the Best 4x4 Lifestyle Pick-up Truck award for its next-generation Ranger WildTrak at the CarSifu Editors’ Choice Awards 2022.

*Available on vehicles with embedded modem or equipped with plug-in device (PID). Requires modem activation. Ford Telematics and Ford Data Services are subscription services subject to agreement to FSM terms and conditions. Subscription subject to monthly charge. Subject to OFAC and credit check for subscription eligibility. Connected service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.

**Disclaimer - Based on original equipment manufacturers(OEM)/automotive manufacturers that sell all-electric vehicles and have publicly announced charging networks. Department of Energy data used. FordPass, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.

***Available on vehicles with embedded modem or equipped with approved plug-in device (PID). May require modem activation. Ford Telematics and Ford Data Services require a purchased subscription. Terms and conditions apply. Telematics service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.

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Note: IHS Markit global vehicle registrations are compiled from government and other sources and capture 95 percent of global new vehicle volumes in more than 80 countries. Sports cars, as defined by IHS Markit, include all vehicles in the IHS Markit Global Sports Car segment. Mustang is America’s best-selling sports car over the last 50 years, based on Ford analysis of 1966-2018 total U.S. new vehicle cumulative registrations for all sports car segments supplied by IHS Markit.


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*Survey conducted on behalf of Ford Pro by PSB, a modern global research insights consultancy, in the United States, United Kingdom and Germany among 1,250 corporate fleet decision makers from Dec. 14-23, 2021.

**Ford Pro Charging depot software subscription and Ford Telematics subscription required. Chargers must conform to Open Charge Point Protocol 1.6-J industry standard and be internet-connected. Ford Telematics requires modem activation or plug-in device purchase and activation for non-Ford electric vehicles. Ford Pro Charging depot software, Ford Telematics and Ford Data Services are subscription service subject to agreement to Ford Smart Mobility terms and conditions. Subscription subject to monthly charge. Subject to OFAC and credit check for subscription eligibility. Connected service and features, and access to vehicle and charger data depend on subscription and compatible cellular network availability. Evolving technology/cellular networks/vehicle and charger capability may limit functionality and prevent operation of connected features.

†Eligible vehicles receive a complimentary three-year trial of E-Telematics services that begins on the new vehicle warranty start date. Requires modem activation. Terms and conditions apply. Telematics service and features, and access to vehicle data depend on compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features. After the three-year trial, annual service contract is required for E-Telematics service. Go to Fordpro.com or call 833.811.3673 to activate E-Telematics service.

*Available on vehicles with embedded modem or equipped with plug-in device (PID). Requires modem activation. Ford Telematics and Ford Data Services are subscription services subject to agreement to FSM terms and conditions. Subscription subject to monthly charge. Subject to OFAC and credit check for subscription eligibility. Connected service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.

**Disclaimer - Based on original equipment manufacturers(OEM)/automotive manufacturers that sell all-electric vehicles and have publicly announced charging networks. Department of Energy data used. FordPass, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.

***Available on vehicles with embedded modem or equipped with approved plug-in device (PID). May require modem activation. Ford Telematics and Ford Data Services require a purchased subscription. Terms and conditions apply. Telematics service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.

# # #


Note: IHS Markit global vehicle registrations are compiled from government and other sources and capture 95 percent of global new vehicle volumes in more than 80 countries. Sports cars, as defined by IHS Markit, include all vehicles in the IHS Markit Global Sports Car segment. Mustang is America’s best-selling sports car over the last 50 years, based on Ford analysis of 1966-2018 total U.S. new vehicle cumulative registrations for all sports car segments supplied by IHS Markit.

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