Next-Generation Ford Ranger Coming Soon to Malaysia

KUALA LUMPUR, Malaysia, 27 June 2022 – Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, today announced that Ford Motor Company has conferred two President’s Awards for the company’s excellence in ensuring the highest level of customer satisfaction in sales and service in 2021. The prestigious awards are recognition of SDAC’s achievements as one of the very best Ford distributor and dealer organisations in the world.

The President’s Award is the top distinction in Ford’s annual rewards and recognition programme, designed to acknowledge its distributor partners for delivering outstanding customer experience and operations.

SDAC received the 2021 President’s Awards for Sales and Service for achieving the highest customer satisfaction scores in both sales and service amongst the distributor markets across various regions. These scores are based on ratings collected from an actual customer feedback and satisfaction survey that Ford conducts with customers in each market, including Malaysia.

“We are truly honoured to receive the President’s Awards this year. Having won the Chairman’s Award in 2019 and 2020, we have continued to dedicate our efforts to innovating and finding new ways to enhance customer experiences and improve customer satisfaction. We remain committed to pursuing world-class service excellence for all our Ford customers in Malaysia,” said Turse Zuhair, Managing Director, Sime Darby Auto ConneXion-Ford.

“Despite the challenges, 2021 was a tremendously successful year for SDAC. Their dedication, resilience and perseverance have led to various key achievements. In particular, the success of Ford Ranger Getaways, which is a great example of a truly holistic programme designed to provide a richer and more immersive experience for customers, beyond just sales and service,” he added

Ford Ranger Getaways is a community-based adventure platform that brings together customers, other like-minded people and Ford enthusiasts through a series of unique local drive and adventure experiences.

Customers can choose from a range of getaways, including off-roading courses to test the limits of their vehicles, becoming a pilot for a day, enjoying a leisurely day with nature or relaxing during a simple retreat with family.

Introduced in 2016 regionally, the annual awards programme evaluates distributors primarily on their highest level of overall customer satisfaction and:
  • The next-generation Ford Ranger will debut across five regions over five weekends, starting from 22 July 2022.
  • This smartest, most versatile and most capable Ranger ever is set to once again redefine the segment as a lifestyle vehicle for work, family and play.
  • Ranger enthusiasts can sign up here to receive regular updates and exclusive tour invitations.
KUALA LUMPUR, Malaysia, 7 July 2022 – Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, today announced that the much anticipated next-generation Ranger will be available for sale nationwide at end of this month.

Redesigned from the ground up, the next-generation Ford Ranger is set to once again redefine the segment as an all-rounder lifestyle vehicle for work, family and play.

As the smartest, most versatile and most capable Ranger ever, the next-generation Ranger is an even more desirable and trusted partner for customers to tackle all life’s undertakings and adventures.

In addition to enjoying a more distinct exterior styling and refined interior, advanced technologies and safety features and premium comfort, next-generation Ranger customers will also be part of an inner circle of people who share the same passion for living life to the fullest in everything that they do.

“Ranger customers are proud makers and doers who value a well-rounded quality of life. The next-generation Ranger is exactly the vehicle these customers need to Live the Ranger Life –to take control of their work, fearlessly explore the places they like to play and strengthen connections with family, community and other like-minded individuals,” said Turse Zuhair, Managing Director, Sime Darby Auto ConneXion-Ford.

A five-five-five tour for the next-generation Ranger

SDAC is getting ready to debut the next-generation Ranger in five regions across the country – central, northern, southern as well as Sabah and Sarawak – ahead of its nationwide availability.

The tour will be held over five weekends starting with the main debut event, which will be starting from 22 July.¬

Those who want to get a first-hand look at the next-generation Ranger should sign up for the tour. Attendees will receive an in-depth product presentation and walkaround of the next-generation Ranger as well as be able to talk to a sales consultant and place bookings.

Ranger fans can register at the “Keep Me Informed” page here to score exclusive invitations to the debut tour and find out when and where the it will be hitting a city closest to them.

Getaways – an immersive Live the Ranger Life experience

Ford Ranger Getaways is a community-based adventure platform that brings to life the unique experience of Living the Ranger Life through a series of handpicked local adventures.

It is a space where like-minded individuals who are part of the Ford Inner Circle can gather to build kinships while enjoying the versatility, capability and full potential of their Rangers across all variants.

Customers can choose from a range of getaways, including off-roading courses to test the limits of their vehicles, becoming a pilot for a day, enjoying a leisurely day with nature or relaxing during a simple retreat with family.

To find out more about other fun and exciting outings and to book a special Ford Ranger Getaway visit here.

For more information about the next-generation Ranger, SDAC and Ford, follow the Ford Malaysia Facebook, Instagram, Twitter and YouTube channel.
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