SDAC-Ford Continues Support for Orang Asli Empowerment Through Global Peace Foundation Malaysia

  •  This is the second time that SDAC-Ford is collaborating with the foundation in extending support to Orang Asli communities.
  •  The OA-Eco Farm programme is a food farming initiative that aims to empower families by promoting self-sufficiency and generating sustainable income.
  •  With generous funding of US$10,000 from Ford, 22 SDAC staff volunteers visited three villages to provide much-needed farming resources and tools.
  •  The volunteers also worked closely with one village to assist with equipment installation, land preparation and planting of crops.
KUALA LUMPUR, Malaysia, 10 November 2022 – Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, last week clinched the Best 4x4 Lifestyle Pick-up Truck award for its next-generation Ranger WildTrak at the CarSifu Editors’ Choice Awards 2022.

KUALA LUMPUR, Malaysia, 18 March 2024 – Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, recently reaffirmed its commitment to the empowerment of Orang Asli communities through a second collaboration with Global Peace Foundation (GPF) Malaysia. This time, the joint effort focused on supporting GPF’s OA-Eco Farm programme in four Orang Asli Villages in Kuala Rompin, Pahang.

The OA-Eco Farm programme is a food farming initiative that aims to enable self-sufficiency and sustainable income amongst Orang Asli families. It provides hands-on training and coaching, and subsidies such as tools and seedlings.

Backed by a generous contribution of US$10,000 (RM45,745) from Ford Motor Company Fund, the philanthropic arm of Ford Motor Company, 22 staff volunteers from SDAC joined forces with the GPF team to visit the three villages on 9 March.

They brought donations of seedlings, farming equipment, kitchen tools and a healthy dose of enthusiasm and energy. Volunteers also worked closely with the Orang Asli community in one of the villages, assisting them in installing solar-powered equipment for their fencing system. They also helped cultivate the land by loosening soil, cutting grass and making plot lines before planting the biomass crop seedlings.

“Global Peace Foundation has been making significant strides in their efforts to empower the Orang Asli community. Their mission aligns perfectly with SDAC’s commitment to corporate citizenship and community development. We are proud to continue our partnership to make a greater impact on the lives of the Orang Asli communities,” said Turse Zuhair, Managing Director of Sime Darby Auto ConneXion-Ford.

“COVID-19 has exposed the severe food insecurity faced by the Orang Asli population. Deforestation and land encroachment worsen the situation, leading to severe malnourishment and food shortages. Food security is critical to building resiliency,” said Dr Teh Su Thye, CEO of Global Peace Foundation.

OA-Eco Farm programme: from farm to market

Key challenges of food farming in Orang Asli communities include limited resources to purchase seeds, seedlings and farming tools, and environmental challenges such as droughts and soil that is hard and dry. Predominantly hunter-gatherers, training in sustainable farming techniques to manage soil health is essential for success.

Known for its dedication to supporting communities by fostering resilience and cohesion, GPF launched the OA-Eco Farm programme to address these challenges. This initiative not only enhances the livelihoods of the Orang Asli community but also promotes sustainable practices and environmental conservation.

The programme adopts a holistic farming method called Syntropic Farming that revitalises the ecosystem and regenerates the soil to ensure food security and sustainability.

In addition to training, coaching and subsidies, the foundation has created an online marketplace for the Orang Asli farmers to generate more income from their farming activities. Hosted on GPF’s website, the marketplace, which is called Kebun Amai, features various fresh fruits and vegetables and even artisanal products from the farmers and their families.

Since its inception, GPF has worked with more than 70 villages to provide access to clean water, energy, sustainable livelihood and education.

“We would like to express our gratitude to Sime Darby Auto Connexion for always committing to their contributions to the society,” said David Jeffrey, executive director of Ford Asia Pacific Distributor Markets and South Korea. “At Ford, we want to be not only a provider of quality vehicles, but we strive to build a better world, where every person is free to move and pursue their dreams and that includes our efforts to care for the society we operate and help them grow sustainably. Through the perseverance of SDAC, we are able to make that happen.”

For more information about Global Peace Foundation and contribute to the Orang Asli community, visit https://globalpeace.org.my/.

For more information about SDAC and Ford, follow the Ford Malaysia Facebook, Instagram, Twitter and YouTube channels.


  • The next-generation Ranger WildTrak offers the best of both worlds with its renowned utilitarian strength and premium SUV features for owners to fully Live the Ranger Life.
KUALA LUMPUR, Malaysia, 10 November 2022 – Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, last week clinched the Best 4x4 Lifestyle Pick-up Truck award for its next-generation Ranger WildTrak at the CarSifu Editors’ Choice Awards 2022.

*Available on vehicles with embedded modem or equipped with plug-in device (PID). Requires modem activation. Ford Telematics and Ford Data Services are subscription services subject to agreement to FSM terms and conditions. Subscription subject to monthly charge. Subject to OFAC and credit check for subscription eligibility. Connected service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.

**Disclaimer - Based on original equipment manufacturers(OEM)/automotive manufacturers that sell all-electric vehicles and have publicly announced charging networks. Department of Energy data used. FordPass, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.

***Available on vehicles with embedded modem or equipped with approved plug-in device (PID). May require modem activation. Ford Telematics and Ford Data Services require a purchased subscription. Terms and conditions apply. Telematics service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.

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Note: IHS Markit global vehicle registrations are compiled from government and other sources and capture 95 percent of global new vehicle volumes in more than 80 countries. Sports cars, as defined by IHS Markit, include all vehicles in the IHS Markit Global Sports Car segment. Mustang is America’s best-selling sports car over the last 50 years, based on Ford analysis of 1966-2018 total U.S. new vehicle cumulative registrations for all sports car segments supplied by IHS Markit.


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*Survey conducted on behalf of Ford Pro by PSB, a modern global research insights consultancy, in the United States, United Kingdom and Germany among 1,250 corporate fleet decision makers from Dec. 14-23, 2021.

**Ford Pro Charging depot software subscription and Ford Telematics subscription required. Chargers must conform to Open Charge Point Protocol 1.6-J industry standard and be internet-connected. Ford Telematics requires modem activation or plug-in device purchase and activation for non-Ford electric vehicles. Ford Pro Charging depot software, Ford Telematics and Ford Data Services are subscription service subject to agreement to Ford Smart Mobility terms and conditions. Subscription subject to monthly charge. Subject to OFAC and credit check for subscription eligibility. Connected service and features, and access to vehicle and charger data depend on subscription and compatible cellular network availability. Evolving technology/cellular networks/vehicle and charger capability may limit functionality and prevent operation of connected features.

†Eligible vehicles receive a complimentary three-year trial of E-Telematics services that begins on the new vehicle warranty start date. Requires modem activation. Terms and conditions apply. Telematics service and features, and access to vehicle data depend on compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features. After the three-year trial, annual service contract is required for E-Telematics service. Go to Fordpro.com or call 833.811.3673 to activate E-Telematics service.

*Available on vehicles with embedded modem or equipped with plug-in device (PID). Requires modem activation. Ford Telematics and Ford Data Services are subscription services subject to agreement to FSM terms and conditions. Subscription subject to monthly charge. Subject to OFAC and credit check for subscription eligibility. Connected service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.

**Disclaimer - Based on original equipment manufacturers(OEM)/automotive manufacturers that sell all-electric vehicles and have publicly announced charging networks. Department of Energy data used. FordPass, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.

***Available on vehicles with embedded modem or equipped with approved plug-in device (PID). May require modem activation. Ford Telematics and Ford Data Services require a purchased subscription. Terms and conditions apply. Telematics service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.

# # #


Note: IHS Markit global vehicle registrations are compiled from government and other sources and capture 95 percent of global new vehicle volumes in more than 80 countries. Sports cars, as defined by IHS Markit, include all vehicles in the IHS Markit Global Sports Car segment. Mustang is America’s best-selling sports car over the last 50 years, based on Ford analysis of 1966-2018 total U.S. new vehicle cumulative registrations for all sports car segments supplied by IHS Markit.

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