SDAC Recognised as the Best Ford Distributor within Ford Asia Pacific Distributor Markets for Outstanding Customer Satisfaction

  • The esteemed Henry Ford Excellence Award is the top honour for the best overall customer satisfaction scores and the most outstanding customer initiative out of 20 distributor markets in the region.
  • SDAC also received two President’s Awards for sales customer satisfaction and service customer satisfaction.
  • Scores for customer satisfaction are given based on actual customer ratings in each distributor market.
  • The next-generation Ranger WildTrak offers the best of both worlds with its renowned utilitarian strength and premium SUV features for owners to fully Live the Ranger Life.
KUALA LUMPUR, Malaysia, 10 November 2022 – Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, last week clinched the Best 4x4 Lifestyle Pick-up Truck award for its next-generation Ranger WildTrak at the CarSifu Editors’ Choice Awards 2022.

KUALA LUMPUR, Malaysia, 27 March 2023 – Sime Darby Auto ConneXion (SDAC), the sole distributor of Ford in Malaysia, recently clinched the highly-coveted Henry Ford Excellence Award for ensuring the highest level of overall customer satisfaction, exceptional business performance and the most outstanding customer initiative in 2022.

Additionally, for the fourth consecutive year, the company has also earned the President’s Award for Sales and President’s Award for Service for both the highest level of sales customer satisfaction and the highest level of service customer satisfaction.

These awards distinguish SDAC as a top-performing distributor partner across 20 Ford distributor markets within Ford Asia Pacific Distributor Markets (APDM).

The prestigious Henry Ford Excellence Award, previously known as the Chairman’s Award, is the highest distinction in Ford’s annual rewards and recognition programme.

To qualify as a contender for the award, distributors are required to meet several stringent core criteria, namely 100 percent achievement on new vehicle sales and parts sales targets. They will also need a score of at least 90 percent respectively in sales and service customer satisfaction.

Distributors who fulfil these prerequisites are then ranked from the highest to lowest according to their total combined sales and service customer satisfaction scores. Ford also takes into account any outstanding customer experience initiatives. which ultimately led to SDAC receiving the award for its unique Ford Ranger Getaways initiative.

“We are honoured to receive the 2022 Henry Ford Excellence Award, President’s Award for Sales and President’s Award for Service as a recognition of our achievements and the initiatives that we have implemented for our customers. We are equally humbled to be acknowledged for our commitment and investment in making sure customers are taken care of, well after the vehicle purchase,” said Turse Zuhair, Managing Director, Sime Darby Auto ConneXion-Ford.

Ford Ranger Getaways is a community-based adventure e-commerce platform that brings together owners and other like-minded people. Through a series of hand-picked local adventures, customers can discover the versatility and full potential of their Rangers.

Scores for the Henry Ford Excellence and President’s Awards are given based on ratings collected from actual customer feedback and satisfaction surveys that Ford conducts in each distributor market.

Introduced in 2016 regionally, Ford’s annual rewards and recognition programme evaluates distributors primarily on their highest level of overall customer satisfaction and performance in these categories:


  • Highest level sales customer satisfaction
  • Highest level service customer satisfaction
  • Best new vehicle sales performance
  • Best parts sales performance
  • The next-generation Ranger WildTrak offers the best of both worlds with its renowned utilitarian strength and premium SUV features for owners to fully Live the Ranger Life.
KUALA LUMPUR, Malaysia, 10 November 2022 – Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, last week clinched the Best 4x4 Lifestyle Pick-up Truck award for its next-generation Ranger WildTrak at the CarSifu Editors’ Choice Awards 2022.
Ford and its partners continue to create desirable and quality-focused products and services and treat customers like family.

For more information about SDAC and Ford, follow the Ford Malaysia Facebook page, Instagram, Twitter and YouTube channel.

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