Seven Ways the Next-Generation Ford Ranger Epitomises the Ranger Life

KUALA LUMPUR, Malaysia, 27 June 2022 – Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, today announced that Ford Motor Company has conferred two President’s Awards for the company’s excellence in ensuring the highest level of customer satisfaction in sales and service in 2021. The prestigious awards are recognition of SDAC’s achievements as one of the very best Ford distributor and dealer organisations in the world.

The President’s Award is the top distinction in Ford’s annual rewards and recognition programme, designed to acknowledge its distributor partners for delivering outstanding customer experience and operations.

SDAC received the 2021 President’s Awards for Sales and Service for achieving the highest customer satisfaction scores in both sales and service amongst the distributor markets across various regions. These scores are based on ratings collected from an actual customer feedback and satisfaction survey that Ford conducts with customers in each market, including Malaysia.

“We are truly honoured to receive the President’s Awards this year. Having won the Chairman’s Award in 2019 and 2020, we have continued to dedicate our efforts to innovating and finding new ways to enhance customer experiences and improve customer satisfaction. We remain committed to pursuing world-class service excellence for all our Ford customers in Malaysia,” said Turse Zuhair, Managing Director, Sime Darby Auto ConneXion-Ford.

“Despite the challenges, 2021 was a tremendously successful year for SDAC. Their dedication, resilience and perseverance have led to various key achievements. In particular, the success of Ford Ranger Getaways, which is a great example of a truly holistic programme designed to provide a richer and more immersive experience for customers, beyond just sales and service,” he added

Ford Ranger Getaways is a community-based adventure platform that brings together customers, other like-minded people and Ford enthusiasts through a series of unique local drive and adventure experiences.

Customers can choose from a range of getaways, including off-roading courses to test the limits of their vehicles, becoming a pilot for a day, enjoying a leisurely day with nature or relaxing during a simple retreat with family.

Introduced in 2016 regionally, the annual awards programme evaluates distributors primarily on their highest level of overall customer satisfaction and:
  • The next-generation Ford Ranger will debut across five regions over five weekends, starting from 22 July 2022.
  • This smartest, most versatile and most capable Ranger ever is set to once again redefine the segment as a lifestyle vehicle for work, family and play.
  • Ranger enthusiasts can sign up here to receive regular updates and exclusive tour invitations.
KUALA LUMPUR, Malaysia, 3 August 2022 - The pandemic has certainly transformed nearly every aspect of our world. While the number of cases has risen recently and we must continue to observe the SOPs, the momentum towards recovery must carry on. It is time to build back stronger. To re-evaluate our life priorities. To find a new way of living that fulfils all our aspirations of quality of life. And to realise true balance of work, family and play.

If you’re a car enthusiast who is driven to go above and beyond in all you do, be it at work, going off the beaten track or on a leisurely weekend outing with family and other like-minded individuals, or even doing community service, you might be interested to know more about the next-generation Ford Ranger.

It is the smartest, most versatile and capable Ranger yet, designed to inspire a new generation of owners to carve their own paths and Live the Ranger Life to the fullest.

Here are seven things you should know about the next-generation Ford Ranger.

1. A trusted partner for the Ranger way of life

The Ranger has always been ahead of the curve not just in the pickup segment but as an evolved all-round lifestyle vehicle. But what really sets it apart is the indomitable spirit, enthusiasm for life and shared values that Ranger owners and those who aspire to own one possess.

As a trusted partner for work, family and play, the Ranger provides a common platform for you to belong to a community of like-minded individuals who also enjoy carving their own paths.

You can also enjoy building kinships, enjoy shared experiences and explore new horizons through the exclusive Ford Ranger Getaways community and experiential platform.

2. Large infotainment screen with 360-degree camera view

What sets the next-generation Ranger apart is its high-level of well-integrated technology, which will certainly enable you to carve your own path in the next-generation Ranger.

At the heart of the Ranger’s connective experience is the large first-in-class 10.1-inch or 12-inch infotainment touchscreen featuring Ford’s cutting-edge SYNC 4A communication and entertainment system.

Now, you can enjoy more space for navigation screens with enough room left at the bottom of the screen for other menus such as climate and entertainment controls.

Additionally, with the 360-degree camera on the WildTrak, challenges with parking in tight urban spaces, navigating tricky terrains or manoeuvring narrow street road are now a thing of the past.

3. Digital instrument cluster

The next-generation Ranger has done away with the analogue instrument panel for information like the speedometer. Instead, you have a digital instrument panel on which you can easily toggle between more information as you transition seamlessly from home to work and play.

You can reconfigure and customise the digital panel, including selecting graphics featuring realistic body-style avatars depending on your mood.

4. Next-gen safety

No matter if you’re at work, with family or at play, safety is paramount. The Ranger nameplate has always been leading the segment with an ever-increasing array of safety features and advanced driver-assist systems (ADAS).

With the next-generation Ranger offering more of the latest in crash protection features and ADAS, you can feel even more secure and confident on and off the road.

Some other really great driver-assist features new to the next-generation Ranger include the Evasive Steer Assist, Lane Change Warning and Aid, Adaptive Cruise Control with Stop-and-Go and High Beam Assist.

5. New interior – like being in a premium SUV

Just because you own a pickup, doesn’t mean you have to feel like you’re driving a truck.

With the next-generation Ranger’s redesigned interior and soft-touch materials as well as a more comfortable and spacious cabin than previous models, you will feel like you are in a premium SUV. Except, of course, you can do more and enjoy more capabilities with the Ranger.

6. Stand out with a bold new exterior

The commanding presence and athletic exterior design of the next-generation Ranger, while understated, is sure to turn a head or two.

From the defined new grille with its C-clamp new matrix LED headlights on selected variants, to the pronounced wheel arches and strong horizontal upper grille bar, you will feel the same confidence and capability behind the steering as the exterior conveys.

7. Power and performance

As an all-rounder vehicle for work, family and play, Ranger owners are accustomed to pushing the pickup to the extreme.

If you are a small business owner or run a commercial vehicle fleet, Ford’s proven Single-Turbo inline four-cylinder diesel engine is the ideal powertrain to help you drive your operations.

Meanwhile, if you need more power but need to maintain fuel economy, the more sophisticated Bi-Turbo engine is the powertrain you want. Mated to a 10-speed automatic transmission, the engine is capable of delivering maximum power of 210 PS and a whopping 500Nm of torque.

Keep me informed

You might also be interested to know that SDAC will be organising a nationwide debut tour for the next-generation Ranger ahead of the showroom launch.

Want to get invited to a debut event at a city near you? Sign up here to score an exclusive invitation and receive regular updates.

For more information about the next-generation Ranger and full launch schedule, SDAC and Ford, follow the Ford Malaysia Facebook, Instagram, Twitter and YouTube channel.
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