Ford Ranger Named ‘2019 Malaysia Pick-Up Truck of the Year’ at Frost & Sullivan Best Practices Awards
KUALA LUMPUR, Malaysia, 28 June 2019
– The Ford Ranger has been named ‘2019 Malaysia Pick-up Truck of the Year’ at the Frost & Sullivan Best Practices Awards hosted recently in Kuala Lumpur.

With its strong overall performance, Sime Darby Auto ConneXion, the sole distributor of Ford in Malaysia surpassed its respective competitors based on the Awards’ criteria, which included growth, market share, marketing strategy, selling points and key competitive advantages.

“We are honoured to receive this prestigious endorsement from Frost & Sullivan. The award showcases the result of many individuals, including our employees, customers and investors who have made daily choices to believe in the organisation, and contribute in a meaningful way to its future,” said Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto ConneXion.

“The Ranger has proven in many ways to be the industry benchmark in the pickup truck segment. Improved efficiency, refinement and a range of smart new technologies have really helped to further widen the Ranger’s appeal in Malaysia,” added Muzri.

The Frost & Sullivan Award is the latest in a string of significant accolades the Ranger has received in Malaysia, including most recently the ‘Best Pickup Trucks of Malaysia’ 2019 at the Cars of Malaysia Awards, ‘Pickup Truck of the Year’ at the 2019 Allianz Vehicle of the Year Awards (VOTY), ‘Pickup Truck of the Year’ at the 2018 Malaysia Car of the Year (COTY) awards, Gold for ‘Pickup Truck of the Year’ at the People’s Choice Awards & Editors’ Choice Award 2018, and TopGear Chinese Editor’s Choice Pick-up Truck of the Year Awards 2018.

The Frost & Sullivan Best Practices Awards have identified and honored best-in-class companies that have demonstrated excellence in their respective industries. Award recipients were identified based on in-depth interviews, analysis, and extensive secondary research conducted by Frost & Sullivan's analysts.

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© Sime Darby Auto Connexion Sdn Bhd
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