All 19 Limited Edition Ford Ranger Splash Pre-Booked Ahead of Lazada’s 11.11 Shopping Festival
• The first pickup truck in the country to be sold via eCommerce, all 19 units of the Limited Edition Ford Ranger Splash were pre-booked ahead of Lazada’s 11.11 Shopping Festival.

• An industry first, the successful online sales event marks the first time a pickup truck is available through the pre-booking “Chup Dulu” mechanics on Lazada.

KUALA LUMPUR, Malaysia, 11 November 2019
 – Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, today announced that all 19 units of the Limited Edition Ford Ranger Splash had been pre-booked ahead of the Lazada 11.11 Shopping Festival on its Ford Official store on LazMall.

“The runaway success of the recent collaboration with Lazada demonstrates how fully Malaysian consumers have embraced eCommerce. It is also a proof point of the on-going strong demand and consumers’ confidence in our ‘Built Ford Tough’ Ford Ranger. This achievement wouldn’t have been possible without the support of our customers, and we thank you all for that,” said Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto ConneXion.

“We believe that customers are looking for unique experiences and exclusivity in their vehicles. Customers can look forward to more exciting programmes in the coming future, so stay tuned,” he continued.

The overwhelming success of this online sales event marks two milestones in the local automotive industry – the first pickup truck to be sold via eCommerce and the first vehicle in the country to be sold via “Chup Dulu” – a promotional mechanics that allows buyers to reserve their product ahead of the shopping festival on Lazada.

Under the “Chup Dulu” mechanics, customers were able to pre-book their Limited Edition Ford vehicle from 28 October until 10 November ahead of the 11.11 Shopping Festival.

About the Limited Edition Ford Ranger Splash
The sporty and rugged Limited Edition Ford Ranger Splash comes in all black and is differentiated by fluorescent ‘Ranger Splash’ decals on each side. Its exterior styling is enhanced with a matte black front kangaroo bar, special front grille, side mirror cover, rear bumper, sports bar, alloy wheels and fender flares. Fitted with the latest smart, safety and convenience technologies, it also features a built-in toll reader and a 360° Around View Monitor Camera.

Equipped with Ford’s new generation 2.0L Single-Turbo diesel engine that is mated to an advanced 10-speed automatic transmission, the Limited Edition Ford Ranger Splash is capable of delivering 180 PS and an impressive peak torque of 420Nm.

The Limited Edition Ford Ranger Splash comes with a warranty of three years or up to 100,000km, whichever comes first and five years free maintenance or up to 100,000km, whichever comes first.

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