KUALA LUMPUR, Malaysia, 8 August 2018 – Sime Darby Auto Connexion (SDAC), the sole distributor of Ford in Malaysia welcomed over 3,000 visitors to its first experiential Ford Pop-Up store for the Ford Ranger. The Ford Pop-Up store was first introduced in the Klang Valley this July. 

Since then, the Ford Pop-Up store has travelled up north to Penang and the east coast to Kota Bharu. Customers who attended the Ford Pop-Up store were offered the unique opportunity to be immersed in a Virtual Reality (VR) experience to discover the smart and safe driver-assist technologies that has helped the Ranger set industry benchmarks.

Various fun-filled activities were also offered to participants with chances to walk away with exclusive Ford merchandise.

“We are extremely pleased with the public’s positive reception of our first Ford Pop-Up store. By leveraging contemporary retail marketing concepts and modern technologies like VR, we hope to continue creating unique experiences to bring the Ford brand closer to consumers while introducing our vehicles to more new-to-Ford customers in Malaysia,” said Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto Connexion.

A participant from the roadshow commented that, “The Ford-Pop Up store was beyond the usual consumer roadshow, but was also a place where I was also able to meet other Ford enthusiasts. It had various activities to not only entertain adults but was also fun for my children. I liked how the immersive Virtual Reality experience was able to show me how the Ranger’s safety features can assist me in a possible collision.”

The Ford Pop-Up store is still on tour and is scheduled to make its fourth stop at Setia City Convention Centre, Setia Alam from 10 until 12 August. It is open to public from 10am to 10pm daily and sales consultants will be present to assist with all inquiries, registration and purchase processes for interested customers. The schedule of the Ford Pop-Up store is as follows¹: