SDAC-Ford Launches Limited Edition Ford Ranger Splash Exclusive for Lazada’s 11.11 Shopping Festival
  • The first pickup truck in the country to be sold via eCommerce, only 19 units of the Limited Edition Ford Ranger Splash are available.
  • The Limited Edition Ford Ranger Splash features enhancements that add to its sportier image as a trendy lifestyle vehicle.

KUALA LUMPUR, Malaysia, 24 October 2019 – Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, today unveiled the Limited Edition Ford Ranger Splash, in conjunction with the upcoming Lazada 11.11 Shopping Festival.

The Ford Ranger Splash comes in all black and is fitted with a matte black front kangaroo bar, special front grille, side mirror cover, rear bumper, sports bars, alloy wheels and fender flares. For extra convenience and safety, the Ranger Splash also features a built-in toll reader and a 360° Around View Monitor Camera. ‘Ranger Splash’ decals with fluorescent treatments on each side complete the truck’s sporty and rugged looks and differentiation as a limited edition.

The sporty Limited Edition Ford Ranger Splash will be the first pickup truck in the country to be sold via the eCommerce platform. Customers who are interested are welcomed to view the truck at the Ford Petaling Jaya 2, Sime Darby Auto ConneXion showroom, the only location where the truck will be on display before it goes on sale.

In tandem with the year 2019, only 19 units of the vehicle will be on sale, all of which will be sold exclusively on Lazada’s eCommerce platform on 11 November 2019 at Lazada’s annual 11.11 Shopping Festival. The Limited Edition Ford Ranger Splash is priced at RM138,888 and will be available for pre-order through Lazada’s Chup Dulu function.

Customers simply need to pay a 1% booking fee of RM1,389 to reserve a unit. From 28 October to 10 November, shoppers can Chup their Limited Edition Ford Ranger Splash by paying a non-refundable 10% deposit on the booking fee (RM139) via the Lazada app*. Simply check-out and pay the balance of the booking fee (RM1,250) on 11 November 2019 to secure the booking. Once the final booking fee payment is completed, the full amount of the booking is refundable*. Buyers will then be contacted by a Ford representative to complete the purchase of the Limited Edition Ford Ranger Splash at their preferred Ford showroom. The first 11 buyers who complete their booking process during Chup Dulu will also receive a RM500 PETRONAS Gift Card upon successful the delivery of their vehicle.

“Consumers’ purchasing patterns have altered dramatically in recent years. eCommerce has become entrenched in our daily lives that consumers have embraced purchasing items, including cars, online. This collaboration to offer the Limited Edition Ford Ranger Splash on Lazada’s online shopping platform gives us more opportunities to connect with a new generation of drivers through digitalisation,” said Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto ConneXion.

Muzri continued by saying, “We always look at new ways of reaching out to our customers by forging ahead in transforming and providing unique shopping experiences, with more things to come in the spirit of ‘Go Further’.”

“This collaboration reflects Lazada’s position as the trusted lifestyle destination for both brands and consumers, allowing Ford to extend its footprint by tapping into our database of shoppers who dare to embrace digital lifestyle solutions. As Lazada continues to reinvent eCommerce and innovate the way Malaysians shop, we are constantly working on offering new experiences and a wider assortment of products to meet our shoppers needs,” said Leo Chow, Chief Executive Officer, Lazada Malaysia.

Equipped with the new generation 2.0L Single-Turbo diesel engine that is mated to Ford’s advanced 10-speed automatic transmission, the Limited Edition Ford Ranger Splash is capable of delivering 180 PS and an impressive peak torque of 420Nm.

The truck is also packed with smart safety technologies and features, some of which are first in-class, such as the Easy Lift Tailgate, keyless entry with push-start button, the light and nimble Electric Power Assisted Steering (EPAS), as well as LED daytime running lights and HID headlights for better visibility. 

Its in-truck infotainment system with the 8-inch touchscreen display, SYNC® 3 is compatible with Apple CarPlay and Android Auto. It also comes with Bluetooth connectivity, enabling it to support smartphone-like functionalities to make travelling in it a pleasure.

The Ford Ranger Splash is not new to the Malaysian market. When Ford first introduced the Ranger in the late 1990s, it brought the lifestyle pickup culture to Malaysians. At a time when trucks were still purely utilitarian, Ford took big steps to focus on safety and comfort features. To further emphasise the Ranger’s versatility and capability as an alternative to passenger cars, Ford introduced the Splash edition – first in yellow and now in black – as a trendy and sporty lifestyle vehicle.

Now in its all-grown-up version enhanced with the latest smart safety technologies and convenience features, the new Ford Ranger Splash returns as a Limited Edition to reinforce the Ranger’s claim as a lifestyle pickup truck.

The Limited Edition Ford Ranger Splash comes with a warranty of three years or up to 100,000km, whichever comes first and 5 years free maintenance or up to 100,000km whichever comes first.

Note: Price is on the road without insurance for Peninsular Malaysia only.
*Terms and Conditions apply.

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