SDAC-Ford Records Strong Start to 2019, Ranger Secures 20.5 Percent Market Share of Pickup Segment
  • Strong retail sales of 590 units for the New Ford Ranger pushed Ranger’s market share to 20.5 percent, a 7.7 percentage point increase month-on-month for the pickup segment
  • Strong demand for New Ford Ranger Raptor, the first and only premium performance pickup in the market

KUALA LUMPUR, Malaysia, 06 March 2019 – Sime Darby Auto Connexion (SDAC), the sole distributor of Ford in Malaysia, today announced a strong showing in January helped by a surge in demand for the ‘Built Ford Tough’ Ranger.

Ranger sold 590 units in January, helping it garner a 20.5 percent share of the market segment.

“Our stellar start to the year reaffirms the widening market appeal of the tough and smart Ford Ranger. Ranger’s retail sales was also fuelled by the launch of the New Ford Ranger lineup of nine new variants which comes equipped with a host of first and only in-class safety features,” said Syed Ahmad Muzri bin Syed Faiz, Managing Director, Sime Darby Auto Connexion.

The new Ranger lineup caters to all market segments with the likes of Ranger XL, XLT, XLT Plus, Wildtrak and the Ranger Raptor. With the availability of the Ranger Raptor, SDAC-Ford also opened up a whole new market for the premium performance pickup truck sector, the first and only in the market.

Since 2012, the Ranger has consistently won multiple awards, the recent being ‘Pickup Truck of the Year’ awards at both the 2018 Malaysia Car of the Year (COTY); 2018 Allianz Vehicle of the Year (VOTY) Awards; Gold for ‘Pickup Truck of the Year’ at the People’s Choice Awards & Editors’ Choice Award 2018; and TopGear Chinese Editor’s Choice Pick-up Truck of the Year Awards 2018.

“The numerous awards the Ranger has received over the years’ reaffirms its popularity amongst Malaysians, and it continues to be Ford’s best-selling nameplate in Malaysia,” added Muzri.

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